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Selsun Blue OOH makes the most of winter | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
March 04, 2014 | Michelle DiPardo

The brand’s agency of record LG2, with the help of Publicité Sauvage and Touché, displayed ten wild postings in high-traffic areas of Montreal last month as part of a stunt called “Quand les pellicules vous prennent par surprise” (When flakes take you by surprise).

http://www.marketingmag.ca/news/marketer-news/selsun-blue-ooh-makes-the-most-of-winter-102733
 

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